Books That Every Entrepreneur Should Read in 2021

Most entrepreneurs will know that the first books that they should read before building a startup are, amongst others, The Lean Startup by Eric Ries, Zero to One by Peter Thiel, or The Hard Thing About Hard Things by Ben Horowitz. HuoMen listed 16 other interesting titles recommended by network
This list of useful readings has been created to help you best prepare for the entrepreneurial journey ahead. These are relevant for first time founders, and will serve as good refreshers for those who’ve done it all before.
“Startupland: How Three Guys Risked Everything to Turn an Idea into a Global Business” by Mikkel Svane and Carlye Adler
“Startupland: 三个人如何冒着一切风险将一个想法变成一个全球企业》,作者是Mikkel Svane和Carlye Adler
recommendation from Pierre Dufrasne, co-founder & CEO at Metalynx, our portfolio company from London
Written by the founder of Zendesk, a really interesting story about the ups and downs of startups. From the very early days of 3 guys in an apartment, all the way to IPO. The story of founding Zendesk was anything but conventional.
来自伦敦的投资组合公司Metalynx的联合创始人兼CEO Pierre Dufrasne的建议

“The Mom Test: How to Talk to Customers and Learn If Your Business is a Good Idea when Everyone is Lying to You” by Rob Fitzpatrick
“The Mom Test:当所有人都在对你撒谎时,如何与客户交谈并了解你的企业是否是一个好主意”,作者:Rob Fitzpatrick
recommendation from Johan Eliasson, co-founder and CEO at Nhost, our portfolio company from Stockholm
They say you shouldn’t ask your mom whether your business is a good idea, because she loves you and will probably lie to you. The thing is that you shouldn’t ask just anyone if your business is a good idea. Talking to customers is one of the foundational skills of both Customer Development and Lean Startup. This book is going to show you how customer conversations go wrong and how you can do better.

“Getting to Yes: Negotiating an agreement without giving in” by Roger Fisher and William Ury
罗杰-费舍尔和威廉-乌里的 “达成协议:不屈服的谈判”。
recommendation from Rob Stronach, co-founder and CPO at Mast, our portfolio company from London
Getting to Yes has been in print for over thirty years. This timeless classic has helped millions of people secure win-win agreements both at work and in their private lives. Getting to Yes simplifies the whole negotiation process, offering a highly effective framework that will ensure success.

“It Doesn’t Have to Be Crazy at Work” by Jason Fried and David Heinemeier Hansson
杰森-弗里德和大卫-海涅米尔-汉森的 “工作不一定要疯狂”
recommendation from André Jørgensen, CTO at Passguard, our portfolio company from Oslo
In this timely manifesto, the authors broadly reject the prevailing notion that long hours, aggressive hustle, and “whatever it takes” are required to run a successful business today. Their approach directly attacks the chaos, anxiety, and stress that plagues millions of workplaces and hampers billions of workers every day. It’s especially relevant in times of the global pandemic when working from home can lead to enhancing all of the harmful aspects mentioned above.
来自奥斯陆的投资组合公司Passguard的首席技术官André Jørgensen的建议
在这篇及时的宣言中,作者广泛地拒绝了普遍存在的观念,即今天的成功企业需要长时间的工作、积极的喧嚣和 “不择手段”。他们的方法直接抨击了困扰数百万工作场所和每天阻碍数十亿工人的混乱、焦虑和压力。在全球大流行的时代,在家工作可能导致加强上述所有有害的方面,这一点尤其重要。
贾森•弗里德(Jason Fried)和戴维•海涅迈尔•汉森(David Heinemeier Hansson)是美国软件公司

“Freakonomics: A Rogue Economist Explores the Hidden Side of Everything” by Steven D. Levitt and Stephen J. Dubner
“Freakonomics: 一个流氓经济学家探索一切事物的隐藏面》,作者是史蒂芬-D-莱维特和史蒂芬-J-杜伯纳
recommendation from James Stewart, Antler Launch Academy alumnus
The legendary bestseller that made millions look at the world in a radically different way. Levitt and Dubner explain how correlation does not equal causation, and how incentives of the most hidden sort drive behavior in ways that turn conventional wisdom on its head.


“Black Box Thinking: Why Some People Never Learn from Their Mistakes — But Some Do” by Matthew Syed
recommendation from Kanwal Bhatia, co-founder and CSO at Metalynx, our portfolio company from London
Nobody wants to fail. But in highly complex organizations, success can happen only when we confront our mistakes, learn from our own version of a black box, and create a climate where it’s safe to fail.
我们在伦敦的投资组合公司Metalynx的联合创始人兼CSO Kanwal Bhatia的建议


Trillion Dollar Coach: The Leadership Playbook of Silicon Valley’s Bill Campbell” by Eric Schmidt, Jonathan Rosenberg and Alan Eagle
Management lessons from legendary coach and business executive, Bill Campbell, whose mentoring of some of the most successful modern entrepreneurs has helped create over a trillion dollars in market value.


“Think Again: The Power of Knowing What You Don’t Know” by Adam Grant
Discover the critical art of rethinking: how questioning your opinions can position you for excellence at work and wisdom in life. This book will be released in February 2021.


“Hooked: How to Build Habit-Forming Products” by Nir Eyal
“上瘾。如何构建形成习惯的产品》,作者:Nir Eyal


Nir Eyal reveals how successful companies create products people can’t put down. Why do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us? Find out!
Nir Eyal揭示了成功的公司是如何创造出人们无法放下的产品。为什么有些产品能吸引我们的注意力,而其他产品却不受欢迎?是什么让我们出于纯粹的习惯而接触某些东西?技术如何吸引我们,是否有一个潜在的模式?找出答案!
“Intercom on Starting up” by Des Traynor, Eoghan McCabe, Paul Adams
Des Traynor, Eoghan McCabe, Paul Adams的 “启动创业”。
Intercom team shared their hard learned lessons on how to build a startup from the ground up and the pitfalls you should avoid. The book is not packed with startup clichés, nor is it steeped in myths about how huge companies got their break — it’s thier honest, opinionated take on what they have learned building Intercom.
“Pitch Anything” by Oren Klaff
奥伦-克拉夫的 “任意投”。
Whether you’re selling ideas to investors, pitching a client for new business, or even negotiating for a higher salary, Pitch Anything will transform the way you position your ideas!
无论你是向投资者推销创意,还是向客户推销新业务,甚至是为获得更高的薪水而进行谈判,Pitch Anything将改变你为自己的创意定位的方式!
“High growth handbook” by Elad Gil
“高增长手册”,作者:Elad Gil


Every high-growth company eventually needs to tackle the same set of challenges around organizational structure, late-stage funding and secondary stock sales, culture, internationalization, hiring executive for roles the founders don’t understand, buying other companies, and more. This is the handbook for navigating those challenges.
“Dare to Lead: Brave Work. Tough Conversations. Whole Hearts.” by Brené Brown
Brené Brown teaches us what it means to dare greatly, rise strong and brave the wilderness. Now, she’s showing us how to put those ideas into practice so we can step up and lead.
“Powerful: Building a Culture of Freedom and Responsibility” by Patty McCord
“强大的:建立自由和责任的文化” Patty McCord著


When it comes to recruiting, motivating, and creating great teams, Patty McCord says most companies have it all wrong. McCord helped create the unique and high-performing culture at Netflix, where she was Chief Talent Officer. In this book, she shares her learnings.

“General Magic” by Sarah Kerruish, Matt Maude and Michael Stern
萨拉-克鲁伊什、马特-莫德和迈克尔-斯特恩的 “一般魔术”
This one is a documentary, not a book. It’s a must watch for all entrepreneurs. General Magic is ‘the most important company to come out of Silicon Valley that no one’s ever heard of’. The documentary is the story of one of history’s greatest tech teams, who after a great failure, changed the lives of billions. It is an incredible tale of great vision and epic failure. They saw the future before we could even imagine a glimpse of it.
这部作品是一部纪录片,而不是一本书。它是所有企业家的必看之作。通用魔术公司是 “从硅谷出来的最重要的公司,没有人听说过”。这部纪录片讲述了历史上最伟大的科技团队之一,在经历了一次巨大的失败之后,改变了数十亿人的生活。这是一个关于伟大愿景和史诗般的失败的令人难以置信的故事。他们在我们甚至无法想象的一瞥中看到了未来。

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